Organic Brands
In a constantly evolving market, organic retailers face unique challenges in terms of supply management, pricing strategy and customer satisfaction. Our mission is to accompany you on this adventure, offering you high-performance tools tailored to your specific needs.
Our solutions enable organic retailers to distinguish themselves through optimized inventory management, a competitive pricing strategy and impeccable traceability, while meeting consumers’ high expectations in terms of sustainability and ethics.
Key issues for Organic Brands
Supply Chain Management
Ensuring constant availability of organic products, while maintaining high quality standards, is crucial for organic retailers. This involves close coordination with suppliers and efficient stock management to avoid stock-outs.
Our software solutions optimize logistics by automating orders and forecasting fluctuations in demand.
By integrating advanced data analysis, we help you anticipate needs, reduce costs and improve the efficiency of your supply chain, while minimizing environmental impacts.
Pricing strategies
The definition of appropriate pricing strategies is essential to remain competitive while respecting the specific characteristics of the organic market.
Our pricing solutions enable you to set dynamic prices based on precise data analysis, taking into account seasonal variations and consumer trends.
Thanks to our tools, you can adjust your prices in real time to maximize your margins while offering attractive prices to your customers.
We help you find the right balance between profitability and affordability to build customer loyalty.
Social Responsabilities
Organic consumers are particularly sensitive to sustainable and ethical practices.
Our solutions guarantee total traceability of products, from production to sale, ensuring transparency of processes.
We help you implement environmentally-friendly practices and promote social responsibility initiatives.
By using our tools, you can certify your products, reduce your carbon footprint and effectively communicate your sustainable commitments, building trust and loyalty with your customers.
Client User Experiences
Delivering an exceptional shopping experience is key to retaining your customers and attracting new ones.
Our solutions enable you to personalize the customer experience through analysis of buying behavior and advanced segmentation.
This enables you to offer product recommendations, targeted promotions and personalized services.
What’s more, our tools facilitate omnichannel integration, delivering a consistent experience in-store and online.
By optimizing every touchpoint, you can boost customer engagement and satisfaction.
Law
The organic sector is subject to strict regulations concerning certification, labeling and health standards.
Our solutions help you comply with all legal requirements by automating verification and documentation processes.
You can track regulatory updates in real time and adapt your practices quickly.
By ensuring rigorous compliance, you avoid penalties and reinforce your brand’s credibility with demanding consumers.
Product innovation and range management
To meet consumer expectations and stand out in the marketplace, product innovation is essential.
Our solutions help you analyze market trends, identify new product opportunities and optimize the management of your product ranges.
By integrating product lifecycle management tools, you can assess the performance of each reference, adjust your assortments and launch innovative products more quickly.
This agility enables you to stay at the forefront of organic trends and satisfy your ever-changing customer base.
Adapting to new technologies
Our solutions dedicated to Organic Brands
Online Data Collect
Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).
Learn moreProduct Matching
Linking of competing products (automatic based on EAN or compared using a proximity score).
Learn morePricing Strategies
Design, configuration, and implementation of your pricing strategy.
Learn moreForecasts & Finance Modelisation
Immediate analysis of your data through customized dashboards.
Learn moreOrders Lists Proposal
Reliable suggestions that meet all your company's requirements.
Learn moreStock Levels Optimizations
Reduce inventory levels and increase the availability of your products.
Learn moreWhy Would You Choose Optimix ?
- Best-of-breed solutions that can be easily customized to meet your specific needs;
- Customized support to accelerate solution implementation and adoption by your teams;
- A team of retail specialists with an in-depth understanding of the challenges facing the mass retail sector;
- More than 20 retail customers.
