Food Distribution
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The food retail sector is going through a period of unprecedented transformation. Between changing consumer expectations, logistics cost management, pressure on margins and sustainability challenges, market players must constantly innovate and adapt.
Pressure on prices, successive crises: the players in the mass retail sector have to adapt constantly to an uncertain situation. To stay competitive and maintain profitability, you need to rethink your pricing and supply chain strategies.
Find out how Optimix solutions meet your challenges of operational efficiency and growth.
Key issues in food distribution
Strong dominance of private labels
Rising raw material and energy prices are driving up production and operating costs.
To preserve their margins, supermarket chains have to adjust their prices while maintaining their competitiveness in their catchment areas.
Varied pricing across stores
Consumers are demanding greater transparency and sustainability. But at the same time, they want to keep prices affordable.
For e-commerce purchases, they are looking for ever faster and more efficient deliveries.
Retailers have to deal with these contradictory expectations when defining their pricing and supply chain strategies.
Fierce local competition
Hypermarkets and supermarkets compete fiercely to attract consumers.
This competition translates into pressure on prices and intensified efforts to differentiate. Retailers need to be innovative and responsive to remain competitive locally.
Short expiration dates
Environmental regulations, laws governing relations between suppliers and distributors (Egalim law, Descrozaille law, etc.) and food safety standards are forcing retailers to adapt their pricing and logistics practices.
Intense cannibalization
In a permacrisis context, the unexpected tends to become the norm. COVID-19, natural disasters, geopolitical tensions, the blocking of the Suez Canal: a number of unexpected events have disrupted supply chains in recent years.
Retailers need to be able to adapt and react quickly to these sudden upheavals.
Modules designed to cover your pricing and supply chain needs
collect competitor prices
Data collection on the Internet (Web Scraping) and/or in-store (using our smartphone application).
Match and chain your products
Linking of competing products (automatic based on EAN or compared using a proximity score).
Create your pricing strategies
Design, configuration, and implementation of your pricing strategy. Creation of price alignment rules.
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