DIY

The DIY sector is constantly evolving, with the emergence of new trends, new products and new buying patterns. Players need to be able to adapt quickly to these changes and adjust their pricing and supply chain strategies to remain competitive and meet consumer expectations.

Key issues in DIY

Significant volume of products

Brands in these sectors offer a wide range of items, ranging from tools to construction materials to gardening equipment.

Effectively managing this variety of products and optimizing their supply chain and pricing in the DIY sector can be a complex challenge.

Faced with intense competition, both on and off line, retailers in these sectors need to pay particular attention to supply chain and pricing strategy in the DIY sector, and to differentiating offers to avoid cannibalization and maintain the balance between sales channels.

Competition in these sectors is marked by the reactivity of competitors in terms of price management in their supply chain strategy, and pricing in the DIY sector.

Some do not hesitate to adjust their prices several times a day based on market fluctuations, promotional offers or the strategies of their competitors. This puts additional pressure on retailers to follow and adapt quickly to market changes.

Fluctuations in demand, logistical constraints, and issues related to supply chains (with products often imported from Asia) can result in delays in product availability in stores. Proactive supply chain management is necessary to mitigate stockouts and effectively fulfill customer demand.

Proactive supply chain management is needed to minimize stock-outs in supply chain strategy and pricing in the DIY, diy and household appliance sectors, and to respond effectively to customer demand.

Our solutions dedicated to DIY

Price Statement and Data Collection

Data collection from the internet (Price Scraping) and/or in physical stores (using a smartphone).

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Product matching and chaining

Linking of competing products (automatic based on EAN or compared using a proximity score).

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Pricing strategy

Design, configuration, and implementation of your pricing strategy.

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Sales forecasts AI modeling

Immediate analysis of your data through customized dashboards.

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Order proposals

Reliable suggestions that meet all your company's requirements.

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Stock optimization

Reduce inventory levels and increase the availability of your products.

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Why choose Optimix

  • Best-of-breed solutions that can be easily customized to meet your specific needs;
  • Customized support to accelerate solution implementation and adoption by your teams;
  • A team of retail specialists with an in-depth understanding of the challenges facing the mass retail sector;
  • More than 20 retail customers.

Our clients in DIY

Gifi logo
Weldom Martinique
Logo Mr. Household appliances

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