The changing role of CIOs in retail in 20 years

Explore the evolution of CIOs’ roles in retail over the past 20 years: from data protection to sustainable digital transformation.
Price Optimization in B2B: Key Strategies & Benefits

Learn the best practices for price optimization in B2B, including price waterfall analysis & data-driven strategies to enhance profitability.
Food Supply chain Forecasting software

Optimize food management with our forecasting and distribution software. Accurate forecasts for maximum efficiency in your supply chain.
Pricing and Promotional Strategies in Retail

Optimize your pricing strategies for promotional campaigns: product selection, points of sale, mechanisms, automation, customer satisfaction.
How to optimize logistics costs through forecasting ?

Discover how to reduce your logistics costs by relying on the forecasts and projections of an intelligent supply chain solution.
Yield management : The right balance between profitability and brand image

Discover how yield management influences pricing, customer loyalty and operational challenges in the retail world.
Psychological pricing: Impacts on consumer behavior

Explore the subtle mechanisms of psychological pricing and discover how it shapes consumer choices. Dive into the profound impact on purchasing behavior.
Black Friday: The 4 major challenges.

Anticipate the key issues of Black Friday 2023 by optimizing your price management and supplies !
Omnichannel Pricing Strategy : 4 Steps to Boost Margins

Learn the key steps to develop a successful omnichannel pricing strategy to balance pricing across channels, optimize sales, and enhance competitiveness.
Supply Chain Planning Solution

Discover the benefits of a supply chain planning solution. Explore criteria and strategies for optimal supply chain management.
Managing your supply chain, product availability and working capital: a real balancing act!

Find out how to manage the balance between inventory, product availability and working capital for a smooth, efficient supply chain.
Pricing tool – Outsourcing or in-house solution?

Discover the ideal choice: Outsourcing or in-house solution for your pricing tool. Optimize your margins with our practical guide.
Supply Chain Event 2023

Optimix will be taking part in Supply Chain Event 2023, one of the biggest events in France, on November 14 and 15.
Meet us at stand B10!
Why and how to optimize your range consistency ?

Discover the importance of range consistency in a pricing strategy and the advantages of automation to maintain consistent prices.
Customer feedback workshop with Boulanger

Read our customer feedback with Boulanger. Dive into Boulanger’s journey from expectations to satisfaction.
Practical ecology : tangible solutions to reduce our waste

Discover the best practices, habits, and daily consumption tips that will help reduce our waste.
Supply Chain Planning

Increase product availability, control costs: discover the benefits of collaborative planning in the supply chain.
The Retail Industry Facing the Assortment Optimization Challenge

Discover how the retail industry is transforming itself to better meet your needs. Explore assortment optimization strategies that are redefining your shopping experience.
Preventing the Bullwhip Effect in Supply Chains

Discover the ‘Bullwhip Effect’ : its disruptive mechanisms in the Supply Chain and the best strategies to mitigate it.
Inflation: Decryption of the Descrozaille law

Discover the details of the Descrozaille law and its impact on in-store promotions, as revealed by the CEO of Carrefour. An in-depth analysis of measures aimed at regulating promotional offers in the current context of inflation.
Web Crawling VS Web Scraping : unraveling the key differences

Web Crawling VS Web Scraping : learn their roles, applications, and distinctions in the digital landscape.
Evolution of forecasting : from statistical methods to deep learning

Discover how forecasting methods have evolved over time to improve accuracy by better incorporating influential factors.
Pricing Software in Retail : 10 arguments to convince your management to adopt a pricing solution

Boost your retail with pricing software : 10 arguments to persuade your management to embrace effective pricing solution.
5 Key Departments Impacted by Pricing Solution

Explore how implementing a pricing solution impacts five critical departments, improving efficiency, alignment, and profitability across your organization
Green Supply Chain : the key factor for enhancing competitiveness

The fight against climate change has become a global priority. Discover our white paper on solutions to reduce GHG emissions in the supply chain.