5 signs that your pricing strategy could be optimized
Discover 5 signs that your pricing strategy should be optimized to improve your competitiveness and profitability.
Pricing Automation: How to keep control with AI?
Discover how to balance automation and control in pricing management, and optimize your pricing strategies without losing flexibility or control.
Mastering Competitor Price Tracking: Data-Driven Tactics to Increase Revenue
Learn how to monitor competitor prices with data-driven strategies, optimize pricing, and boost revenue in retail using AI-powered tools and real-time insights.
Pricing Solution Implementation: 6 Key Steps for Success
Learn the 6 essential steps to successfully implement SaaS pricing software, ensuring long-term profitability and market competitiveness.
Pricing with A/B Testing
Discover how A/B testing optimizes your pricing to maximize conversions and revenues.
Strategies, examples and alternatives for successful pricing.
Boost Organic Sales with Strategic Promotions
Discover how organic retailers can manage promotions without compromising their premium image, with advanced pricing strategies and tools.
Webinar Pricing Boulanger / LSA
Join Optimix and his client Boulanger for a Pricing Webinar organized with LSA on October 15 at 3PM.
Food Retail Pricing – Optimize your Strategy with AI
Optimize fresh produce prices with AI: reduce losses, maximize profits and ensure customer satisfaction by adopting advanced pricing tools.
DIY Pricing Strategy: Balancing Cost & Client Loyalty
Find out how to optimize your DIY pricing strategy with advanced tools, to balance price sensitivity and customer loyalty effectively.
Effective Pricing Strategy in the Cosmetics Industry
Optmize your pricing strategy for the cosmetics sectors with our AI-based solution. Maximize revenues based on consumer trends and behaviors.
How can you adapt your pricing to a product’s lifecycle?
Discover how product lifecycle pricing optimizes profitability and competitiveness, by adjusting prices according to market timing.
DIY Pricing Strategy: Value vs Client Expectations
Discover how to effectively adapt your prices to the expectations of DIY consumers in a competitive market, with strategies based on quality and perceived value.
Organic retailers: how to set prices that are consistent with the competition?
Discover our tips and solutions for calculating your organic retailer’s prices by comparing yourself with the competition on variation criteria.
Price image analysis in retail: Measuring and guiding consumer perception
Learn how to measure and shape consumer price perception to strengthen retail strategies and improve brand competitiveness.
Pricing Strategies for Franchisee Challenges in Retail
Discover how franchise networks can optimize pricing strategies to balance autonomy with collective success, ensuring competitiveness and profitability.
How do you define your competition in your pricing strategy?
Discover how to identify and monitor competitors in your pricing strategy to make informed decisions and stay competitive in your market.
Private labels: the key to adapting to new retailing challenges?
Learn how private labels help businesses overcome new retail challenges by enhancing competitiveness, value, and market adaptability.
Key Business Decisions for Effective Pricing Strategy
Discover crucial business decisions for crafting a successful pricing strategy, from defining objectives to balancing competitiveness and profitability.
5 Key Principles of Dynamic Pricing Strategy
Explore the 5 key principles of dynamic pricing to optimize profits, adapt to market changes, and stay competitive in retail and e-commerce.
Strategy and technology: the two inseparable sides of a SaaS project
Learn how aligning strategy with technology ensures SaaS project success. Discover vital role of clear objectives & adaptable solutions in driving growth
End of Aggressive Promotions in DPH: What’s Next?
Discover the impact of new regulations on DPH promotions and how brands can adapt strategies to thrive post-2024 restrictions.
Unified, Differentiated & Hybrid Pricing Strategies
Discover the pros and cons of unified, differentiated, and hybrid pricing strategies. Learn how each approach impacts competitiveness and profitability.
Eco-Responsible Pricing: Profit vs Sustainability
Explore eco-responsible pricing strategies that integrate environmental costs into pricing, promoting sustainability while boosting profitability.
Why Automate Pricing? Boost Accuracy & Efficiency
Explore the benefits of automated pricing in the pharmacy sector—save time, reduce errors, and improve strategic decision-making with automation tools.
Price Optimization in B2B: Key Strategies & Benefits
Learn the best practices for price optimization in B2B, including price waterfall analysis & data-driven strategies to enhance profitability.