Pricing optimization through A/B testing
Discover how A/B testing optimizes your pricing to maximize conversions and revenues.
Strategies, examples and alternatives for successful pricing.
The impact of promotions on organic products: How to increase sales without affecting brand image
Discover how organic retailers can manage promotions without compromising their premium image, with advanced pricing strategies and tools.
Price optimization in Food Retail
Optimize fresh produce prices with AI: reduce losses, maximize profits and ensure customer satisfaction by adopting advanced pricing tools.
Pricing strategy in DIY: Striking the right balance between price sensitivity and customer loyalty
Find out how to optimize your DIY pricing strategy with advanced tools, to balance price sensitivity and customer loyalty effectively.
The importance of a good Pricing Strategy in Cosmetics
Optmize your pricing strategy for the cosmetics sectors with our AI-based solution. Maximize revenues based on consumer trends and behaviors.
How can you adapt your pricing to a product’s lifecycle?
Discover how product lifecycle pricing optimizes profitability and competitiveness, by adjusting prices according to market timing.
Pricing strategy and DIY: how to adapt value to expectations?
Discover how to effectively adapt your prices to the expectations of DIY consumers in a competitive market, with strategies based on quality and perceived value.
Organic retailers: how to set prices that are consistent with the competition?
Discover our tips and solutions for calculating your organic retailer’s prices by comparing yourself with the competition on variation criteria.
Price image analysis in retail: Measuring and guiding consumer perception
Discover how to measure and shape your price image to stay competitive. In-depth analysis of price levels, price image and brand image.
Pricing at the heart of franchisee challenges
Discover how the right pricing strategy propels your franchisees’ growth in the face of a constantly changing economy and the many challenges of distribution.
How do you define your competition in your pricing strategy?
Discover our tips for setting up a price benchmark project: defining the competitors to be aligned, the level of granularity, raising prices.
Private labels: the key to adapting to new retailing challenges?
Private labels: a major asset for retailers in the face of today’s challenges, offering control over the supply chain, flexibility and responsiveness.
Business decisions for a successful pricing strategy
Discover the 7 key steps to an effective pricing strategy. From defining strategic objectives to adapting to market changes, optimize your company’s value.
Dynamic Pricing Strategy: The 5 Key Principles
Explore dynamic pricing as a key strategy to stay competitive, with these 5 tips for implementing it and increasing profits in the face of low margins and increased competition.
Strategy and technology: the two inseparable sides of a SaaS project
Are you thinking of equipping yourself with a new solution? Find out why the synergy between strategy and technology is a key success factor.
DPH and Retail – Regulatory change: The end to aggressive promotions
A regulatory turnaround in the Beauty and Hygiene sector – DPH: An end to aggressive promotions in sight. Anticipate changes and stay competitive.
Advantages and disadvantages of unified, differentiated and hybrid pricing strategies
Discover the advantages and disadvantages of the different families of pricing strategies and identify which one is the most relevant for your brand.
Eco-responsible “pricing”
Adopt eco-responsible pricing for sustainable growth, combining profitability and environmental impact. Reconcile economic performance and environmental responsibility.
Why automate pricing?
Discover 5 reasons to automate pricing and our tips for automating while maintaining control of your pricing strategy.
Price Optimization in B2B
Discover the complexity of B2B price optimization, price waterfall analysis, and the evolution towards a data and ERP-driven approach to maximize profitability.
10 criteria for assessing the relevance of your pricing strategy.
Discover the 10 essential criteria for accurately assessing the relevance of your pricing strategy. Optimize your sales decisions by taking these key indicators into account.
Pharmacy price management : how to optimize your strategy through Data and technological innovation?
Discover how to turn price management into a real performance lever in the pharmacy world by putting data and technology to work.
Change management: how to facilitate the adoption of a new solution by business users?
Discover our tips for successful change management when implementing a new SaaS solution in retail.
Price management and marketplaces
Master the art of price management on marketplaces. Increase your profits and dominate an ultra-competitive world. Boost your sales with effective pricing strategies.
Pricing Adaptability: How a Pricing Solution Outperforms Excel
Explore the power of pricing adaptability with our pricing solution, going beyond the limits of Excel. Learn how our innovative technology optimizes pricing strategies to drive profitability and stay agile in a dynamic market.