Pricing policy: how to define the right pricing strategy for your market?
To define a pricing strategy, it’s essential to study costs, demand, competition and customer expectations, while aligning pricing with the company’s objectives.
Pricing policy: What is price skimming?
Find out how the skimming strategy can help you increase your margins and stand out from the competition.
AI pricing algorithms: How artificial intelligence is reinventing corporate pricing strategy?
AI algorithms in pricing tools transform pricing by making it more efficient. Companies adjust their prices in real time, based on buying behavior, distribution channels and perceived value. Discover today the levers of intelligent pricing and give a new dimension to your pricing strategy.
Price image: a strategic lever for perception and performance
Price image is more than just the posted price. It directly influences the way your customers perceive the value, legitimacy and competitiveness of your offer. Properly managed, it becomes a genuine strategic lever for sales performance.
AI and Pricing the duo at the service of intelligent, agile and high-performance pricing
AI transforms pricing into a strategic lever. By combining predictive algorithms and human expertise, it enables us to anticipate demand, optimize margins and adapt prices in real time. The result: more agile, consistent and competitive pricing, aligned with customer-perceived value.
Pricing: definition, issues and mechanisms in a competitive context
Discover what pricing is, understand the strategic issues involved and adopt the best practices for setting your prices, optimizing your margins and boosting your sales.
Why take a price survey of the competition?
To define a pricing strategy, it’s essential to study costs, demand, competition and customer expectations, while aligning pricing with the company’s objectives.
Pricing strategy: essential KPIs for optimizing your pricing
Discover the essential KPIs to optimize your pricing strategy and maximize your retail revenues.
Competitive price survey: How to conduct a competitive price analysis?
Setting attractive prices without squeezing margins is a real challenge in B2C. Ignoring this balance opens the door to competition. Here’s a step-by-step guide: Competitive pricing – how to effectively analyze your competitors’ prices?
The different price alignment policies: A key issue for your pricing
Faced with pressure from comparators, aggressive promotions and the need for transparency, retailers must keep their prices under control. Price alignment is more than just copy: it’s a structured and often automated process, based on intelligence, strategy and technology.
Why adopt a price alignment policy?
In a market where prices are visible and comparable at the click of a button, it’s essential to control your pricing positioning: aligning yourself doesn’t mean copying, but rather developing a methodical strategy that combines competitiveness and profitability.
Tools, software and technologies to support your pricing strategy
In an ultra-competitive, data-driven market, old-fashioned pricing methods (such as Excel or intuition) no longer suffice. To protect margins and adjust prices with agility, it’s essential to rely on powerful pricing tools. Digitizing pricing strategy is no longer a comfort, but a necessity to stay competitive and make effective decisions in a complex environment.
Pricing policy: What is the price alignment strategy?
At a time when every penny counts and consumers can compare prices at the click of a button, price has become an essential strategic lever. In the face of growing pressure on margins, price alignment is the best way to stay competitive without starting a price war. In this article, we explore how to adopt this approach without undermining profitability.
Different pricing strategies
Pricing strategies vary according to objectives: skimming, penetration, alignment, psychological pricing (€9.99)…Each method influences product perception and brand positioning.
Example of pricing strategies for your products
Adopting the right pricing strategy enables you to position your products effectively. Skimming, penetration, alignment, psychological or differentiated pricing: each approach responds to a specific growth objective.
How do you determine your pricing strategy?
To define a pricing strategy, it’s essential to study costs, demand, competition and customer expectations, while aligning pricing with the company’s objectives.
What is a pricing strategy? : Understanding pricing strategy
A pricing strategy is a plan defined by a company to set the price of its products or services. It aims to optimize sales, profitability and market positioning, taking into account costs, competition and customer perception.
Pricing strategy: The essential steps to implement it !
Discover the 7 key steps to an effective pricing strategy. From defining strategic objectives to adapting to market changes, optimize your company’s value.
Price Elasticity: An Overused Lever in Modern Pricing?
Price Elasticity: Key Tool or Mirage of Modern Pricing? A Breakdown of Its Promises, Limitations, and Uses According to Optimix Solutions
Price Management & Inventory Anticipation: The winning duo for maximum profitability
Optimize profitability and customer experience by synchronizing pricing strategy and inventory management with advanced solutions from Optimix Solutions.
Product Matching: The Catalyst for Retail Pricing Performance
Optimize your pricing strategy with Product Matching! Discover how AI boosts retailers’ competitiveness and profitability thanks to adjusted prices.
Debrief of Retail Data Day 2025: how to manage margins when volumes and prices are falling?
Managing margins will be a major challenge for retailers in 2024. Discover the key levers discussed at Retail Data Day.
Business Rules Engine: how to customize yourprocesses without coding?
Discover how the business rules engine enables you to customize your pricing and supply chain processes without coding, for greater agility and autonomy.
Direction Achats: How does pricing impact your business?
Discover how a pricing solution can optimize collaboration between purchasing and pricing to improve margins and competitiveness in retail.
5 signs that your pricing strategy could be optimized
Discover 5 signs that your pricing strategy should be optimized to improve your competitiveness and profitability.
