Offer analysis: definition, methods and tools for better market positioning
How can you effectively stand out in a competitive market? Analyze your offering to assess its strengths, weaknesses and competitive positioning. Discover the methods, strategic tools and best practices for refining your value proposition and strengthening your competitive edge.
Quantitative and qualitative offer analysis: what are the differences and why combine them?
Quantitative or qualitative offer analysis: what are their specific features and how can they be used effectively? These two approaches are complementary when it comes to understanding your market, fine-tuning your positioning and making informed strategic decisions. Discover their differences and why combining them can boost your performance.
What is a rules engine?
A rules engine automates the application of business rules to make decisions more reliable, save time and ensure operational consistency.
Setting the selling price: the key stages
Setting the right selling price involves structuring your approach, analyzing costs, the market and perceived value, in order to arbitrate between volume and profitability.
Automated price monitoring: how to industrialize market price monitoring to stay competitive
Automation and AI are revolutionizing pricing intelligence, offering a more accurate and reactive view of competitor prices and market dynamics.
How can you analyze the differences between your prices and those of your competitors?
Understanding the differences between your prices and those of your competitors enables you to adjust your positioning, protect your margins and strengthen your competitiveness.
Black Friday 2025: How price image and perceived value are reshaping brand strategies
Black Friday 2025 marks a turning point: brands are rethinking their price image and reinforcing perceived value to attract customers without sacrificing profitability. Discover the new winning strategies.
Price Monitoring: A Complete Guide to Tracking Competitors and Adjusting Your Prices
Price monitoring is an essential tool for understanding the market, tracking competitors, and adjusting your prices in real time. This comprehensive guide helps you implement an effective strategy to stay competitive, protect your margins, and anticipate industry developments.
Organic retailers: how to set prices that are consistent with the competition?
Discover our tips and solutions for calculating your organic retailer’s prices by comparing yourself with the competition on variation criteria.
How to set the right selling price in the face of aggressive competition?
Determining the right price for a product isn’t just a question of costs: it’s also about positioning yourself intelligently against the competition. Discover how to set a competitive price, preserve your margins and meet market expectations.
Competitor catalog analysis: what data to collect
Analyzing competitor catalogs is a key step in steering your pricing strategy and product positioning. But what information do we really need to collect? This article details the essential data to keep track of.
How do you build a strong price image in retail?
Price image reflects customers’ perception of a brand’s price positioning. To reinforce it, you need to focus on price consistency, clear promotions, a choice of benchmark products and transparent communication. How do you build a strong price image in retail?
Pricing policy: what is a penetration strategy?
The penetration strategy is a powerful lever for boosting your sales, strengthening customer loyalty and increasing your competitiveness. Discover how this approach, based on attractive prices and an adapted pricing policy, can help you consolidate your positions and win market share.
Pricing policy: how to set the right selling price in your market?
Pricing policy: understanding pricing issues and mechanisms is essential for any company. By analyzing the market, assessing perceived value and managing margins, you can build a coherent, profitable pricing strategy. Discover the key steps in transforming pricing into a genuine strategic lever.
Pricing policy: What is price skimming?
Find out how the skimming strategy can help you increase your margins and stand out from the competition.
AI pricing algorithms: How artificial intelligence is reinventing corporate pricing strategy?
AI algorithms in pricing tools transform pricing by making it more efficient. Companies adjust their prices in real time, based on buying behavior, distribution channels and perceived value. Discover today the levers of intelligent pricing and give a new dimension to your pricing strategy.
Price image: a strategic lever for perception and performance
Price image is more than just the posted price. It directly influences the way your customers perceive the value, legitimacy and competitiveness of your offer. Properly managed, it becomes a genuine strategic lever for sales performance.
AI and Pricing the duo at the service of intelligent, agile and high-performance pricing
AI transforms pricing into a strategic lever. By combining predictive algorithms and human expertise, it enables us to anticipate demand, optimize margins and adapt prices in real time. The result: more agile, consistent and competitive pricing, aligned with customer-perceived value.
Pricing: definition, issues and mechanisms in a competitive context
Discover what pricing is, understand the strategic issues involved and adopt the best practices for setting your prices, optimizing your margins and boosting your sales.
Why take a price survey of the competition?
To define a pricing strategy, it’s essential to study costs, demand, competition and customer expectations, while aligning pricing with the company’s objectives.
Pricing strategy: essential KPIs for optimizing your pricing
Discover the essential KPIs to optimize your pricing strategy and maximize your retail revenues.
Competitive price survey: How to conduct a competitive price analysis?
Setting attractive prices without squeezing margins is a real challenge in B2C. Ignoring this balance opens the door to competition. Here’s a step-by-step guide: Competitive pricing – how to effectively analyze your competitors’ prices?
The different price alignment policies: A key issue for your pricing
Faced with pressure from comparators, aggressive promotions and the need for transparency, retailers must keep their prices under control. Price alignment is more than just copy: it’s a structured and often automated process, based on intelligence, strategy and technology.
Why adopt a price alignment policy?
In a market where prices are visible and comparable at the click of a button, it’s essential to control your pricing positioning: aligning yourself doesn’t mean copying, but rather developing a methodical strategy that combines competitiveness and profitability.
Tools, software and technologies to support your pricing strategy
In an ultra-competitive, data-driven market, old-fashioned pricing methods (such as Excel or intuition) no longer suffice. To protect margins and adjust prices with agility, it’s essential to rely on powerful pricing tools. Digitizing pricing strategy is no longer a comfort, but a necessity to stay competitive and make effective decisions in a complex environment.
