Penetration strategyPenetration strategy is a sales approach designed to rapidly expand the customer base and win market share. It is based on concrete actions to capture consumers’ attention, reinforce the brand’s visibility and stimulate sales.
This strategy generally relies on levers such as attractive prices, targeted promotions, special offers and sustained communication. The objective is clear: to encourage customers to choose the company’s products or services over those of the competition, by creating a strong perception of value from the very first contact.
