Price modeling signifies the process of analyzing various factors to determine the optimal pricing strategy for products or services. It involves developing mathematical or statistical models. These models take into account various factors such as demand, supply and costs. But also competition and other relevant variables to estimate optimal or recommended prices for a product or service.
Pricing modeling enables you to make informed pricing decisions. It can also be used to optimize revenues and maximize profitability. It can also be used to assess the impact of price changes and simulate different pricing strategies. It can also be used to identify the key factors influencing customer price sensitivity.