Product range signifies the assortment or variety of products offered by a retailer to its customers. It encompasses the different categories, brands, and variations of items available for purchase. A wide product range allows retailers to cater to diverse customer preferences and needs. It typically includes various sizes, colors, styles, and price points to accommodate different market segments. A well-curated product range ensures that customers can find desired products conveniently within the store, enhancing their shopping experience. Retailers carefully analyze market trends, customer demands, and competitor offerings to determine their product range. Effective management of product range involves balancing customer expectations, inventory management, profitability, and aligning with the retailer’s overall strategy to maximize sales and customer satisfaction.
