Adjusted sales in retail refer to the modified revenue figures that are used to account for certain factors that may impact the accuracy of sales data. It involves making necessary adjustments to the reported sales figures to account for factors such as returns, discounts, markdowns, and other non-recurring or exceptional items.
By adjusting the sales data, retailers can obtain a more accurate representation of their actual sales performance, excluding any distortions caused by these factors. This information is crucial for retailers to assess their financial health, make informed business decisions, and evaluate the effectiveness of their pricing strategies and promotions. Adjusted sales provide a clearer picture of the underlying sales trends and help in determining the true performance of a retail business.