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Allotment policy is a strategy employed by retailers to distribute limited or high-demand products among customers in a fair and organized manner. It involves setting specific allocation rules to ensure that customers have equal opportunities to purchase the product.

Under an allotment policy, retailers may impose limits on the quantity of items that a single customer can purchase, aiming to prevent hoarding or reselling practices. This approach helps manage product availability and customer expectations, particularly for items that are in short supply or have a high level of demand.