Assortment strategy is the deliberate selection and arrangement of products offered to customers. It involves deciding which items to include in a store’s inventory and how to organize them to meet customer demands effectively. The strategy considers factors like customer preferences, market trends, sales data, and available shelf space.

A well-designed assortment strategy aims to optimize sales, customer satisfaction, and profitability. It involves analyzing the target market, identifying high-demand products, and determining the right mix of brands, sizes, colors, and price points. Effective assortment strategies can enhance the shopping experience, increase sales, reduce inventory costs, and differentiate a retailer from its competitors. Regular evaluation and adjustment of the assortment strategy are crucial to adapt to changing consumer needs and market dynamics.

Editeur de logiciels de Pricing et Supply chain
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