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Availability rate is the percentage of time that a product or item is in stock and available for purchase to customers. It is a measure of how frequently a particular product can be found on the shelves or online platforms of a retailer.

A high availability rate indicates that the retailer is consistently able to meet customer demand and maintain a well-stocked inventory. On the other hand, a low availability rate suggests that the retailer frequently experiences stockouts or inventory shortages, which can result in lost sales and dissatisfied customers.

Retailers strive to optimize their availability rates through effective inventory management and supply chain strategies to ensure they can meet customer expectations and maximize sales opportunities.