Category Manager (Catman) is a professional responsible for overseeing a specific product category within a retail organization. They analyze market trends, consumer behavior, and sales data to make informed decisions about product assortment, pricing, and promotions.
Catmen collaborate with suppliers to negotiate contracts, manage inventory levels, and optimize product placement in stores. Their objective is to maximize sales and profitability by understanding customer preferences, managing competition, and driving overall category growth. They conduct market research, monitor industry developments, and develop strategies to enhance the performance of their assigned category. Catmen work closely with cross-functional teams such as marketing, operations, and merchandising to ensure cohesive execution of category plans.