Data collection is the systematic gathering and analysis of various types of information related to customer behavior, preferences, and transactions. The data is collected through various channels, such as point-of-sale systems, online platforms, customer loyalty programs, and surveys.
This data encompasses details like purchase history, browsing patterns, demographics, and social media interactions.
By collecting and analyzing this information, retailers gain valuable insights into customer trends, allowing them to make informed business decisions. Data collection helps retailers personalize marketing campaigns, optimize inventory management, enhance customer experiences, and identify opportunities for growth.