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Data mining is the process of extracting valuable insights and patterns from large volumes of retail data. It involves analyzing vast amounts of structured and unstructured data to discover hidden relationships, trends, and patterns that can be used to optimize business strategies and decision-making.

By examining customer transactions, demographics, buying behavior, and preferences, retailers can gain valuable insights into customer segmentation, product preferences, pricing optimization, inventory management, and targeted marketing campaigns. Data mining enables retailers to make data-driven decisions, enhance customer experience, improve operational efficiency, and increase profitability.