Distribution network is a system that enables the movement of goods or services from producers to consumers.
It comprises a series of interconnected channels, intermediaries, and logistics activities involved in the process. The network ensures efficient and timely delivery of products to the intended market. It typically includes components such as manufacturers, wholesalers, retailers, and various transportation modes.
Distribution networks can be complex, with multiple layers and routes to cater to different market segments or geographic regions. They are vital for ensuring that goods reach customers in the right quantities, at the right time, and in the right condition. Effective distribution networks optimize supply chain operations, reduce costs, and enhance customer satisfaction by facilitating the availability and accessibility of products.