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Endcap pricing refers to a strategy employed in retail stores where products are placed on display at the end of aisles or at prominent locations within the store. This pricing technique aims to attract customer attention and increase sales. Typically, the products showcased on endcaps are discounted or offered at a promotional price to entice shoppers.

Endcaps serve as strategic marketing spaces to highlight specific products, generate impulse purchases, and create a sense of urgency among customers.

Retailers often collaborate with manufacturers to feature their products on endcaps as a way to boost visibility and sales. By leveraging high-traffic areas within the store, endcap pricing can effectively influence customer buying behavior and drive revenue.