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Exceptional sales refer to sales performances that are exceptionally high and positive compared to the norm or a previous period.

These sales typically exceed expectations and can be attributed to various factors, such as successful promotions, effective marketing campaigns, popular products, or special events.

Exceptional sales can also result from increased demand due to external factors such as holiday periods, sales, or seasonal events. These sales are often seen as a positive measure of a company’s performance in the retail sector.