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Facing is the arrangement and presentation of products on store shelves to maximize visibility and appeal. It involves organizing items in a way that ensures they are front-facing and easily accessible to customers.

Facing is crucial for effective merchandising, as it enhances the overall shopping experience and boosts sales. By maintaining consistent facing, retailers can create an organized and visually appealing store environment, making it easier for customers to locate and select products.

It also allows for better inventory management, ensuring that products are restocked in a timely manner. Facing strategies may involve adjusting shelf heights, using dividers or pushers to keep items aligned, and regularly rotating stock to prevent stagnation.