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Flow casting is a retail inventory management approach that optimizes product flow throughout the supply chain. It involves accurately forecasting customer demand and using that information to drive production and distribution decisions.

By integrating real-time data and analytics, flow casting helps retailers minimize stockouts and excess inventory, improving overall profitability. This method focuses on aligning inventory levels with customer demand patterns, ensuring that products are available when and where customers want them.

Flow casting involves collaboration between retailers and suppliers to share information and coordinate replenishment activities, ensuring efficient movement of goods from the manufacturer to the store shelves.