Franchising is a business model that allows entrepreneurs to open their own retail stores under the established brand and business model of a franchisor.
The franchisor provides support, guidance, and access to proven systems and processes, while the franchisee invests capital and operates the store. One of the benefits of franchising in retail is the reduced risk compared to starting a business from scratch.
The franchisee benefits from the established brand recognition, customer base, and operational know-how of the franchisor. This can lead to quicker and more sustainable growth.