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Integrated supply chain refers to a strategic approach that incorporates all the key activities of the supply chain, from product development and sourcing manufacturing, distribution, and customer service. The goal of an integrated supply chain is to optimize efficiency, reduce costs, improve customer satisfaction, and drive overall business performance.

In an integrated supply chain, all the different functions and departments within a company work together seamlessly to ensure smooth and efficient flow of goods and information.

This involves close coordination and collaboration between suppliers, manufacturers, distributors, and customers..