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In the context of distribution, “landing” refers to the final step of the sales process where the end customer makes the purchase of a product or service. It’s the moment when the customer materializes their buying decision by paying the agreed-upon price.

Landing can take place through various sales channels, such as physical stores, e-commerce websites, or mobile applications. It is crucial for retailers to facilitate a smooth and efficient landing process in order to successfully conclude the sale and provide a positive customer experience.

This may involve convenient payment options, effective queue management, and quality customer service to promote customer satisfaction and loyalty.