In the context of distribution, “landing” refers to the final step of the sales process where the end customer makes the purchase of a product or service. It’s the moment when the customer materializes their buying decision by paying the agreed-upon price.
Landing can take place through various sales channels, such as physical stores, e-commerce websites, or mobile applications. It is crucial for retailers to facilitate a smooth and efficient landing process in order to successfully conclude the sale and provide a positive customer experience.
This may involve convenient payment options, effective queue management, and quality customer service to promote customer satisfaction and loyalty.