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Machine Learning (ML) is a field of study that focuses on the development of algorithms and models that allow computers to learn and make decisions without being explicitly programmed.

It involves techniques such as data analytics, statistical modeling, and computational algorithms to enable machines to recognize patterns, make predictions, and make decisions based on the data they process.

With the vast amounts of data collected by retailers, machine learning algorithms can analyze this data to uncover valuable insights and trends. This allows retailers to better understand their customers, optimize pricing and promotions, and improve overall business operations.