Omnichannel is a strategy that integrates multiple channels, such as physical stores, online platforms, mobile apps, and social media, to create a seamless and consistent customer experience. It aims to provide customers with a unified shopping experience, allowing them to interact with a brand across various touchpoints.
In an omnichannel supply chain, inventory, sales, and customer data are synchronized across all channels, enabling real-time visibility and efficient order fulfillment. This approach allows customers to browse, order, and receive products through different channels based on their preferences and convenience.
It requires robust technology infrastructure, effective communication, and collaboration between various departments and partners in the supply chain.