La stratégie de pénétration, dans le contexte du retail, est une approche commerciale visant à accroître la part de marché d’une entreprise en attirant de nouveaux clients vers ses produits ou services.

Elle implique généralement des actions ciblées pour augmenter la notoriété de la marque, attirer l’attention des consommateurs et stimuler les ventes.

The goal is to secure a strong foothold in the market and potentially deter competitors. This strategy often involves sacrificing immediate profit margins to achieve long-term growth and customer loyalty. It can lead to increased brand recognition, customer engagement, and market dominance. However, it requires careful planning to ensure sustainable profitability once the initial penetration phase is successful.

Editeur de logiciels de Pricing et Supply chain
Pricing and Supply chain software Editor

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