Private label, also known as own brand. A private label is a brand created and marketed by a distributor or retailer, rather than by the product manufacturer. Private labels are generally cheaper alternatives to national brands. They are generally sold exclusively in the distributor’s stores.
Distributors develop their own products under their own brand, thereby controlling production, marketing, and distribution. Private label brands provide retailers with a larger profit margin and greater flexibility in terms of pricing and marketing strategy.
They can also be used to differentiate stores from competitors and foster customer loyalty. Private label brands are popular in various retail sectors, including food, beauty products, clothing, and household items.
