The price matching policy refers to a strategy adopted by retailers to set prices for their products consistently with those of their competitors.

This approach aims to maintain competitive prices and avoid significant price discrepancies among similar products sold by different retailers.

The goal is to provide consumers with comparable prices, which can promote customer loyalty and minimize the perception of differentiation between sales points. The price matching policy can also enable retailers to swiftly respond to market price changes and remain competitive.

Editeur de logiciels de Pricing et Supply chain
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