Price policy in retail refers to the strategic approach used by retailers to set the prices of their products. It involves decision-making regarding selling prices, profit margins, discounts, promotions, and specific pricing policies.

Price policy can vary based on factors like market demand, production costs, competition, company objectives, and product characteristics. It aims to maximize revenue, optimize profitability, and achieve positioning and differentiation goals in the market.

Editeur de logiciels de Pricing et Supply chain
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