Price positioning is the strategy that a company adopts to position its products or services in the market based on their pricing. It involves determining the price range at which the products or services will be offered, and comparing these prices to those of competitors.
Price positioning can help a company differentiate itself from competitors and attract target customers. The company can position itself as offering high-quality products at premium prices, or as offering affordable products at lower prices than competitors.
It ultimately depends on the overall marketing strategy and the target market.