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Price standardization refers to the practice of setting uniform prices for a particular product or service across different locations or channels within a retail organization. It aims to establish consistency in pricing to eliminate price discrepancies and ensure fairness for consumers. By implementing price standardization, retailers can streamline their operations, simplify pricing strategies, and enhance customer trust.

This approach allows customers to have similar shopping experiences regardless of the store or platform they choose, promoting brand loyalty and reducing customer confusion. Price standardization also enables retailers to effectively manage pricing across multiple locations, optimize inventory, and facilitate efficient pricing updates.

Overall, it fosters transparency, simplifies decision-making processes, and helps retailers maintain a competitive edge in the market.