A product group refers to a collection or category of related items or merchandise that are grouped together based on their similarities or purpose.
It helps retailers organize and manage their inventory efficiently. Product groups can vary depending on the type of retail business and may include clothing, electronics, home appliances, beauty products, and more. Grouping products enables retailers to streamline their operations, such as purchasing, pricing, and marketing strategies, as they can focus on specific product segments.
It also aids in improving the shopping experience for customers by facilitating easier navigation and comparison within a particular category.