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Product traceability is the ability to track and trace the journey of a product from its origin to the point of sale.

It involves capturing and recording detailed information about the product, such as its source, manufacturing process, distribution channels, and handling conditions.

The purpose of product traceability is to enhance transparency, quality control, and safety within the supply chain. By implementing traceability systems, retailers can quickly identify and address issues related to product recalls, quality defects, or safety concerns.