QPB (Quality Price Shield) is a concept that combines quality and price considerations in consumer decision-making. It refers to a scenario where consumers are willing to pay a higher price for a product or service if it offers superior quality or value compared to alternatives. The QPB principle suggests that consumers seek a balance between quality and price, aiming to maximize their satisfaction within their budget constraints.

This concept is based on the idea that consumers perceive the overall value of a product by considering both its quality and its price tag. Businesses often strive to offer products that provide a quality-price balance that appeals to their target customers, ensuring a competitive advantage in the market. By understanding the QPB concept, businesses can better align their pricing and quality strategies to meet consumer expectations and enhance their market positioning.

Editeur de logiciels de Pricing et Supply chain
Pricing and Supply chain software Editor

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