Sales history refers to the recording and analysis of data related to a company’s past sales. It includes information such as quantities sold, generated revenue, products or services sold, sales periods, distribution channels, customer segments, and more.
Sales history is used to assess past performance, identify sales trends and patterns, and make informed decisions for the future.
By analyzing sales history, companies can adjust their marketing, pricing, inventory management, and demand forecasting strategies. The primary goal of sales history is to optimize business performance, anticipate customer needs, and maximize revenue.