Sales index : A key indicator for optimizing the supply chain
The sales index is an often underestimated but essential indicator for effective Supply Chain management. Why has the sales index become essential to the Supply Chain? Discover its strategic role and performance drivers.
Competitor catalog analysis: what data to collect
Analyzing competitor catalogs is a key step in steering your pricing strategy and product positioning. But what information do we really need to collect? This article details the essential data to keep track of.
How do you build a strong price image in retail?
Price image reflects customers’ perception of a brand’s price positioning. To reinforce it, you need to focus on price consistency, clear promotions, a choice of benchmark products and transparent communication. How do you build a strong price image in retail?
APS software: definition, operation and key role in the supply chain
To define a pricing strategy, it’s essential to study costs, demand, competition and customer expectations, while aligning pricing with the company’s objectives.
Pricing policy: what is a penetration strategy?
The penetration strategy is a powerful lever for boosting your sales, strengthening customer loyalty and increasing your competitiveness. Discover how this approach, based on attractive prices and an adapted pricing policy, can help you consolidate your positions and win market share.
What is demand forecasting? Definition, methods and challenges
Faced with ever-intensifying competition, companies have no choice but to manage their inventories effectively.
At the heart of this transformation, demand forecasting has become an essential strategic lever. Anticipating market fluctuations, adjusting stock levels and intelligently planning supplies are all keys to staying one step ahead.
Competitive price survey: How to conduct a competitive price analysis?
Setting attractive prices without squeezing margins is a real challenge in B2C. Ignoring this balance opens the door to competition. Here’s a step-by-step guide: Competitive pricing – how to effectively analyze your competitors’ prices?
Best practices for optimizing your inventory
Adopt stock optimization best practices to improve your logistics, avoid shortages and maximize profitability.
What are the different types of stock?
Master the different types of stock to better manage your supplies, avoid stock-outs and reduce logistics costs.
Pricing and Promotional Strategies in Retail
Optimize your pricing strategies for promotional campaigns: product selection, points of sale, mechanisms, automation, customer satisfaction.
Black Friday: The 4 major challenges.
Anticipate the key issues of Black Friday 2023 by optimizing your price management and supplies !
How to reduce food waste through an optimized supply chain?
Find out how an optimized supply chain, based on reliable sales forecasts and projections, helps limit food waste.
Omnichannel Pricing Strategy : 4 Steps to Boost Margins
Learn the key steps to develop a successful omnichannel pricing strategy to balance pricing across channels, optimize sales, and enhance competitiveness.
Supply Chain Planning Solution
Discover the benefits of a supply chain planning solution. Explore criteria and strategies for optimal supply chain management.
Managing your supply chain, product availability and working capital: a real balancing act!
Find out how to manage the balance between inventory, product availability and working capital for a smooth, efficient supply chain.
Pricing tool – Outsourcing or in-house solution?
Discover the ideal choice: Outsourcing or in-house solution for your pricing tool. Optimize your margins with our practical guide.
Supply Chain Event 2023
Optimix will be taking part in Supply Chain Event 2023, one of the biggest events in France, on November 14 and 15.
Meet us at stand B10!
Why and how to optimize your range consistency ?
Discover the importance of range consistency in a pricing strategy and the advantages of automation to maintain consistent prices.
Customer feedback workshop with Boulanger
Read our customer feedback with Boulanger. Dive into Boulanger’s journey from expectations to satisfaction.
Practical ecology : tangible solutions to reduce our waste
Discover the best practices, habits, and daily consumption tips that will help reduce our waste.
Supply Chain Planning
Increase product availability, control costs: discover the benefits of collaborative planning in the supply chain.
The Retail Industry Facing the Assortment Optimization Challenge
Discover how the retail industry is transforming itself to better meet your needs. Explore assortment optimization strategies that are redefining your shopping experience.
Preventing the Bullwhip Effect in Supply Chains
Discover the ‘Bullwhip Effect’ : its disruptive mechanisms in the Supply Chain and the best strategies to mitigate it.
Inflation: Decryption of the Descrozaille law
Discover the details of the Descrozaille law and its impact on in-store promotions, as revealed by the CEO of Carrefour. An in-depth analysis of measures aimed at regulating promotional offers in the current context of inflation.
Web Crawling VS Web Scraping : unraveling the key differences
Web Crawling VS Web Scraping : learn their roles, applications, and distinctions in the digital landscape.
