AI and Pricing the duo at the service of intelligent, agile and high-performance pricing
AI transforms pricing into a strategic lever. By combining predictive algorithms and human expertise, it enables us to anticipate demand, optimize margins and adapt prices in real time. The result: more agile, consistent and competitive pricing, aligned with customer-perceived value.
Pricing: definition, issues and mechanisms in a competitive context
Discover what pricing is, understand the strategic issues involved and adopt the best practices for setting your prices, optimizing your margins and boosting your sales.
Why take a price survey of the competition?
To define a pricing strategy, it’s essential to study costs, demand, competition and customer expectations, while aligning pricing with the company’s objectives.
Pricing strategy: essential KPIs for optimizing your pricing
Discover the essential KPIs to optimize your pricing strategy and maximize your retail revenues.
Competitive price survey: How to conduct a competitive price analysis?
Setting attractive prices without squeezing margins is a real challenge in B2C. Ignoring this balance opens the door to competition. Here’s a step-by-step guide: Competitive pricing – how to effectively analyze your competitors’ prices?
The different price alignment policies: A key issue for your pricing
Faced with pressure from comparators, aggressive promotions and the need for transparency, retailers must keep their prices under control. Price alignment is more than just copy: it’s a structured and often automated process, based on intelligence, strategy and technology.
Why adopt a price alignment policy?
In a market where prices are visible and comparable at the click of a button, it’s essential to control your pricing positioning: aligning yourself doesn’t mean copying, but rather developing a methodical strategy that combines competitiveness and profitability.
The role of artificial intelligence in sales forecasting: accuracy, agility and business impact
In a context where purchasing is changing and supply chains are under pressure, sales forecasting is becoming essential. Poorly anticipated demand exposes us to two major risks: stock-outs, which frustrate customers and lead to lost sales, and overstocks, which are a source of costs, depreciation and sometimes destruction.
Tools, software and technologies to support your pricing strategy
In an ultra-competitive, data-driven market, old-fashioned pricing methods (such as Excel or intuition) no longer suffice. To protect margins and adjust prices with agility, it’s essential to rely on powerful pricing tools. Digitizing pricing strategy is no longer a comfort, but a necessity to stay competitive and make effective decisions in a complex environment.
Pricing policy: What is the price alignment strategy?
At a time when every penny counts and consumers can compare prices at the click of a button, price has become an essential strategic lever. In the face of growing pressure on margins, price alignment is the best way to stay competitive without starting a price war. In this article, we explore how to adopt this approach without undermining profitability.
Different pricing strategies
Pricing strategies vary according to objectives: skimming, penetration, alignment, psychological pricing (€9.99)…Each method influences product perception and brand positioning.
What is a pricing strategy? : Understanding pricing strategy
A pricing strategy is a plan defined by a company to set the price of its products or services. It aims to optimize sales, profitability and market positioning, taking into account costs, competition and customer perception.
The different methods of inventory and supply management
Discover inventory management methods: FIFO, LIFO, ABC, just-in-time… to better control your flows and optimize your logistics.
Inventory management: why is it crucial to your business?
Inventory management refers to all the practices and processes used to monitor, organize and optimize the flow of goods within a company.
Sales forecasting tools: towards augmented intelligence
Discover the main methods used for sales forecasting, from statistical analysis to predictive models, to better anticipate demand.
The difference between sales forecasting and demand forecasting
Learn how to distinguish between sales forecasting and demand forecasting, so you can optimize your supplies and respond precisely to market needs.
Best practices for optimizing your inventory
Adopt stock optimization best practices to improve your logistics, avoid shortages and maximize profitability.
What are the different types of stock?
Master the different types of stock to better manage your supplies, avoid stock-outs and reduce logistics costs.
AI to optimize Demand Forecasting
Discover how AI is transforming demand forecasting, improving accuracy, efficiency and business decision-making for optimal inventory and resource management.
How to optimize stock management?
Boost your sales with reliable forecasts: methods, SaaS tools, AI, KPIs and best practices to better manage your business.
How to evaluate the ROI of an APS Supply Chain project?
Data, tools, strategic alignment: discover the key role of the IT department in supply chain digitalization projects in retail.
Sales forecasting: the complete guide
Boost your sales with reliable forecasts: methods, SaaS tools, AI, KPIs and best practices to better manage your business.
Mastering Competitor Price Tracking: Data-Driven Tactics to Increase Revenue
Learn how to monitor competitor prices with data-driven strategies, optimize pricing, and boost revenue in retail using AI-powered tools and real-time insights.
Cosmetics demand forecasts: The impact of beauty trends
Cosmetic demand forecasting: adapt to beauty trends with AI to optimize inventory and replenishment. Discover the keys to success!
Do-it-yourself inventory optimization: How to avoid out-of-stocks and overstocks?
Optimize DIY inventories with AI: avoid out-of-stocks and overstocks, reduce costs, increase customer satisfaction and boost your competitiveness.
